Prasad spent over fifteen years building data and analytics systems at the intersection of technology and business. He has held senior roles in leading tech companies like Meta and Adobe. He holds an MBA in Finance and Information Technology from the Indian Institute of Management Lucknow, and a Bachelor of Engineering from VJTI Mumbai.
The ArthIQ Daily started as a personal frustration. With accounts scattered across multiple institutions and countries, and a background that should have made financial planning straightforward, Prasad found himself in the same position as everyone else — staring at disconnected dashboards, guessing at retirement numbers, and managing finances in half-baked and incomplete personal finance software disconnected from one another. He built The ArthIQ Daily first for himself — then realized the problem was universal.